• Creating a workforce program designed to give underrepresented communities the opportunity to transition into a new career in tech

• Developed, marketed, managed and taught the prep course that accounted for over 40% of the company's top line revenue
• Increased student conversion rate by 20.8%
• Managed marketing activities that included email marketing, drip campaigns, workshops, meetups and events
• Led project team in obtaining approval of the GI Bill Educational Benefits that created a new student acquisition channel for the school
• Planned, marketed and raised monies for community Hackathons (i.e. NASA Space Apps Challenge, Uber Hackathon

• Rebranded marketing materials that created a consistent message
• Assisted with client research and business development initiatives

• Designed and implemented strategic marketing plans for retail assets that maximized sales, customer traffic and improved marketing efficiency by 28%
• Created customers surveys and research to better understand main customer segment with the purpose of improving marketing strategies and promotions
• Analyzed tenant sales benchmarks to better understand customer behavior and to determine the appropriate tenant mix

• Executed marketing strategies that helped the sales teams achieve targets for insurance and annuity products
• Defined product proposition and marketing tools that simplified the selling process for agents as well as improved customers’ comprehension of products
• Created press releases on new product launches and new partner alliances that increased brand and product awareness

• Developed the Shinsei Visa Card and card loan products to improve cross selling opportunities to existing customers and to generate new revenue streams for the bank
• Managed all marketing activities for the home mortgage loan product and assisted customers with the application process
• Created business cases and financial models to determine the most attractive opportunities for the development of a new credit card and unsecured loan
• Executed promotional campaigns, direct mails (DM’s) and outbound sales calls which increased qualified leads and mortgage loan applications

• Introduced a loyalty program for the new unsecured loan product, which was a one of a kind service offered in the marketplace with the aim of differentiating the product and increasing customer satisfaction
• Designed promotional campaigns and strategic alliances to help increase applications by 10% for the new unsecured loan product via the website and branch channels
• Led project team in the development and launch of loan product as well as coordinated the launch of three other loan products

An intensive course on learning the fundamentals of full-stack web development. The course was taught primarily in Javascript. Learned OOP, design patterns, test-driven development, relational and non-relational databases, server and API handling, Angular and deployment of web apps.